Tips / Steps To Start New Export Business
Technical Export Marketing Assistance :Export Marketing Guide
Direct Export
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Indirect Export
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- Scanning countries for export business opportunities
- Select country for export marketing purpose
- Know about country economic power, Bop, political situation and nature of politics, Social and customs behaviors of consumers
- contact to direct business groups, joint ventures for manufacturing purpose
- Send samples of your products or visit that country to take product casual basis
- Know and verify feedback of your products
- Try to find new orders
- Know about customs tariff, duty rate, freight etc in importing countries
- Prepare proforma invoice and establish irrecoverable confirmed L/c or other payment terms
- Ready for execution of export order as to arrange raw materials, finished goods, production packing related material to dispatch the goods
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- Received buy enquiries from oversea buyers
- reply to the enquiries within 24 hrs
- Send the samples and price list to the buyers
- Know about Political, Economic, Social and Technology environment.
- Procure trail basiss a trial basis order
- know the feedback about the products
- After successful of product and adopted by customer then confidentially enter into that market
- Need to find and develop new Export business partner Agent, Broker and distributor Partner.
- After set up business in that country then scan to other country with the same process.
- Maintain International quality standard and packaging and labeling system.
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Exporter’s tips
- To check their capacity to execute the export order
- Know quality standard of your products
- Ethically to maintain quality standard of product as per applicable in foreign countries
- Know about Customs Duty tariff rates and freight, shipping charges Inland Haulage charges, BAF, CAF etc.
- Know about the your similar product competitors and their export market strategies, product pricing styles
Tips about Export Marketing Planning
- Executive Summary
- Export Market Planning Objectives
- Financial structure of company
- a) For advertisement
- b) Business promotion
- Analysis of previous year Export sales data and executed export order
- Planning for current year to obtain export order and new export sales target
a. Target o f Export order b. Product wise
c. Monthly d. Yearly
a. Target of Export sales
b. Product wise
c. Monthly d. Yearly
- Select country and search market where export order can obtain
- Prepare media planning for product presentation
- Make planning for execution of export orders :a. Materials b) Manpower c) Distribution systems
- Make planning for export finance : Pre-shipment and Post-shipment
- To analysis of last year and current year data of export orders and export sales to find the growth in export business
Format of Export Order Planning
1) Countrywise |
Products |
Target to achieve |
a) Agent…… |
Product X1….. |
(in Foreign Currency)…. |
b) Distributor……. |
…………………… |
………………… |
c) Direct |
…………………… |
………………… |
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2) Countrywise |
Products |
Target to achieve |
a) Agent…… |
Product X2….. |
(in Foreign Currency)…. |
b) Distributor……. |
…………………… |
………………… |
c) Direct |
…………………… |
………………… |
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3) Countrywise |
Products |
Target to achieve |
a) Agent…… |
Product X3….. |
(in Foreign Currency)…. |
b) Distributor……. |
…………………… |
………………… |
c) Direct |
…………………… |
………………… |
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